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| ( via sixrevisions.com ) |
When it
comes to studying different web metrics, I find one of the most intriguing areas
to be visitor duration. The amount of time a user spends on a specific site can
say several things about the company, their message, and how that message is
being portrayed through their website. Though companies fear short visitor
durations because they insinuate that the customer was not interested in
exploring all the areas their site may offer, long durations can be just as
damaging. When a user is on a website for an exceptionally long period of time
this may mean that they are lost and cannot find the information they
originally sought out to find. Long visitor durations may prove that a site
needs to adjust areas in its design layout and content. After experiencing a
long visit with no ending results, a consumer may avoid going to the website
again for whatever the reason (lack of organization, lack of content, poor
design, slow loading, etc.) and the brand image will be tarnished. In the end, a
lot can be learned from looking into visitor duration -the most important
factor being a company or brand’s reputation.
